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To my sweet friends,

It’s time to say farewell to Pair Up — to take a step back and reassess how I want to grow as a designer and creator. It’s been an incredible seven years, but I’m ready to explore new opportunities and shift my focus.

Of course, I’m sad—it’s hard to let go of something you’ve poured your blood, sweat, and tears into. But I’m also very proud. I built a beautiful brand from the ground up and discovered a deeper passion for design and craftsmanship. While Pair Up is coming to an end, my love for making and creating remains stronger than ever—and that will never change.

I’m excited to spend the next few months putting the finishing touches on everything, updating my portfolio, and figuring out what’s next for me. If you want to stay in touch, you can follow along on my personal account, @emmadime.

An endless thank you for supporting my little corner of the world.

With love and gratitude,
Emma <3

The Schedule:

12/20 noon PST
50% off (code: byebye50)

12/21 noon PST
80% off (code: byebye80)
Ends at midnight

01/06 — Items start to ship
‍
I'll also be selling items from my studio: Sewing machines, backdrops, fabric rolls, thread, buttons, dye, etc. If you're interested in seeing a list of what we have, feel free to email me at emma@pairupetc.com

If you'd like to be reminded of when these discounts go live, sign up for my newsletter here.

HYPER
LOCAL

Nearly everything we do is contained to one small area of southern California—our design studio, our fabric suppliers, and sewing factories. Why is this important? Not only does this play a large roll in keeping our carbon footprint as small as possible but we also love supporting our beautiful state’s economy.

RECLAIMED
TEXTILES ONLY

In an attempt to extract as few resources from the Earth as possible, we only use upcycled and deadstock materials. This helps reduce environmental waste by repurposing surplus materials that might otherwise end up in landfills, while also conserving resources required for new textile production.

SMALL
BATCH

We maintain a small inventory of our bestsellers, but once these are sold out, each piece is cut and sewn upon order. Producing garments on demand allows us to significantly reduce waste associated with overproduction and excess inventory, ensuring that we only create what is truly loved and needed.

WASTE
PROGRAM

You’d be surprised how much fabric is leftover after cutting a garment. We do our best to design and layout our patterns for maximum efficiency but there’s still loss. We feel it’s our responsibility to deal with this waste, so we've designed a few products that are sewn almost completely from these remnants.

“Such a fan of Pair up! The matching sets are totally my jam and I’m always receiving compliments from strangers when I wear them. The attention to detail, sustainable mindset and creativity in every single creation make them my go-to outfits and a brand I’d love to support forever!"

✺ @itsapublicholiday

"I am obsessed with the quality of my set. It's a lighter color and there’s none of that see-through business! They are so comfy and breezy for warm weather.”

✺ Micaela Hoo

“I have a Pair Up piece on every single day, that’s how comfortable and easy they are. And knowing they’re made of deadstock and recycled fabrics gives me peace of mind, knowing I’m not contributing to more waste.”

✺ Chelsea Fullerton

“Adding Pair Up pieces to my wardrobe has been a game changer. It’s hard to decide but my favorite piece is probably the wide leg pant (I have 4 pair)!”

✺ Joanie Curry

OUR PROCESS

We believe transparency isn’t just powerful it’s essential. Visit our process page to learn more about our business practices and manufacturing. While we're not perfect, we are committed to doing the best we can, while continuously improving. We are excited to lead by example, inspiring others to join us in making responsible choices.

✺ Learn more

CONSCIOUS CONSUMERISM

It's complicated! But to us, being a conscious consumer means making purchasing decisions with an awareness of how your actions affect the environment. When you shop with us, you're not just purchasing a product; you’re supporting a brand that’s working hard to bring change to a complicated industry.

✺ Learn more

THE JOURNAL

This is where you can find our most recent photoshoots, features and interviews, brand collaborations, and updates of all kinds. It's where you should go to get to know us better. Want to see something specific? Let us know! We're an open book.

✺ Read more